TB96 LAB
The Lab
Engineering notes, material science, and the craft behind True Base 96.
Style
Anatomy of a Polo That Lasts a Decade
The difference between a polo that collapses after a single season and one that improves with age is not the logo stitched on the chest. It is a series of deliberate engineering decisions—from collar reinforcement to precision seams—made long before the garment ever reaches a hanger.
March 30, 20264 min read
Style
Why the Best Companies Are Rethinking What Their People Wear
Companies spend billions annually on branded merchandise that ends up discarded within weeks. The shift from disposable corporate merch to high-performance, engineered apparel is no longer just an aesthetic choice—it is a financial and environmental mandate.
March 18, 20264 min read